Reduce SaaS Customer Churn and
Turn Onboarding Into a Growth Engine
I help SaaS SMBs accelerate time-to-first-value, improve activation, and keep customers longer, so your users don’t drift away before they see the magic.
The key? Remove the onboarding friction that drives users away.
Customer Churn Doesn’t Just Erode Revenue.
It Caps Your Growth.
Most SaaS SMBs spend months (and big budgets) acquiring customers, only to watch them drift away before they ever see real value. Complex onboarding, unclear guidance, and slow time-to-first-value silently kill your retention… and limit your expansion.
Turning Complex SaaS Products
into Clear, Engaging Experiences
I’m a learning and development consultant who’s helped companies—from global brands like Microsoft and Meta to scaling SaaS teams—transform complex products into clear onboarding experiences that convert and retain customers.
For over 20 years, I’ve blended instructional design, strategic content, and hands-on production to help users reach their “aha!” moment fast, and stay engaged for the long haul.
Trusted by SaaS Teams of All Sizes
